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Crescent Digital Marketing


How I run my own business when I'm also a full-time carer
Running your own business is never easy, but when that is combined with the complexities involved with being a carer, it's even more difficult. I am a full-time carer for my youngest son, who has...
Jun 143 min read


How to make your online content accessible
Not everyone experiences social media platforms in the same way. Approximately 16 million people* in the UK live with a disability, many of whom encounter barriers when trying to engage with social media content. Creating accessible social media and website content isn't just the right thing to do - it's actually a brilliant way to...
Apr 243 min read


Introducing my Start-up Service for new & small businesses
I also want to help the newbies; those just starting out who might need a helping hand. Navigating the world of...
Mar 232 min read


How to approach social media as a new or small business
Social media is such an important and versatile marketing tool for new and small businesses; each social media channel is different and...
Feb 254 min read


How to Thrive in 2025
Here are some tips on how you can thrive in 2025 and get the best out of the year to come...
Jan 73 min read


Happy 1st birthday!
There was plenty of self-doubt and worry in the first few weeks and months, but I had made a conscious decision right at the beginning to...
Jan 23 min read


Social Media Trends for 2025
The New Year is almost upon us, so now is the perfect time to see what trends will be big in the world of social media in 2025...
Dec 30, 20243 min read


Awareness Days in 2025
It is good to know the key awareness days in 2025; with these in mind, you've got content ideas for the entire year...
Dec 29, 20242 min read


Should I offer Black Friday deals?
There are a dozen events throughout the year that are now used as targeted dates for offering a deal, a discount or a promotion, but...
Nov 29, 20243 min read


Top 10 tips for managing a business’s social media presence effectively
Having a presence online is essential to ensure success of your small business. As well as having a website or online shop, it is often...
Nov 17, 20242 min read


How I brought new life to a parish council website
When I was approached by my local Parish Council to update their website, I knew it was an opportunity I didn't want to miss out on...
Oct 6, 20242 min read


Top 10 Digital Marketing FAQs
Digital marketing is constantly changing, and I often find myself answering the same questions about it from clients. So, I thought I'd...
Sep 20, 20243 min read


The Power of Local Hashtags for Small Businesses in Kent
Hashtags are a powerful tool for increasing your visibility on social media, but did you know that using local hashtags can help your...
Sep 12, 20242 min read


Why Your Small Business Needs a Social Media Strategy
...being on social media isn’t enough; your small business needs a well-thought-out strategy to effectively reach...
Aug 28, 20242 min read


Top 5 Social Media Mistakes Small Businesses Make (And How to Avoid Them)
Here are the top five social media mistakes small businesses often make with their social media - and how you can avoid them...
Aug 18, 20242 min read


6 Tips on How to Respond to Negativity Online as a Small Business
Unfortunately, when you have a social media presence online for your small business, one of the unavoidable and unpleasant sides of it...
Jun 30, 20242 min read


Top 10 Types of Social Media Posts
...here are 10 of the best ideas and themes for you to gain inspiration from and hopefully utilise across your social media platforms...
May 16, 20243 min read


Digital Marketing Terminology - EXPLAINED!
There is a lot of jargon and terminology used in digital marketing that can be confusing if you are new to the industry, or are running...
Apr 21, 20243 min read


Why local SEO is so important for small businesses
It is vital that when setting up a new business, you ensure that your website and online presence is fully optimised in order to rank...
Feb 29, 20242 min read


Top 10 Marketing Myths - BUSTED!
There are a lot of things that I hear over and over about marketing that simply aren't true, or are just misunderstood. So, I'm going to...
Feb 23, 20243 min read
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