Hashtags are a powerful tool for increasing your visibility on social media, but did you know that using local hashtags can help your small business connect with customers in your area? As a Kent-based business who wants to focus on working with other local businesses in Kent, I quickly learnt that local hashtags can make all the difference in reaching a targeted audience.
Here’s how to leverage them effectively...
Why Local Hashtags Matter; Local hashtags help your content get discovered by people in your area who are interested in what you offer. For example, using hashtags like #KentBusiness or #MadeInKent can help you reach local customers who are more likely to visit your shop or use your services. Crescent Digital Marketing specializes in helping businesses in Kent tap into the power of local hashtags to increase their reach.
How to Find the Right Local Hashtags; Finding the right local hashtags involves a bit of research. Start by checking what hashtags similar businesses in your area are using. You can also explore what local influencers or community groups are tagging in their posts. Tools like Brandwatch, Semrush, Hashtagify or RiteTag can also help you discover popular local hashtags.
Create Your Own Hashtags; Creating a unique hashtag for your business or a specific campaign can also boost your local visibility. For example, if you run a promotion, you could create a hashtag like #CrescentSummerSale. Encourage your customers to use it when they post about your business, further increasing your reach.
Engage with Local Hashtags; Don’t just use local hashtags - make sure you engage with them. Like, comment, and interact with posts under these hashtags to build relationships with local influencers and potential customers. This not only increases your visibility but also establishes your business as a part of the local community.
Local hashtags are a powerful way to connect with your community and grow your small business’s presence on social media. By finding the right hashtags, creating your own, and engaging with them, you can increase your reach and attract local customers.
Need help with your social media strategy? Crescent Digital Marketing is here to guide you every step of the way.
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